The Importance of Making Contact ASAP with a Lead
If you’ve been in business for any length of time, you know that one of the most important things you can do is follow up with your leads. Whether it’s a potential customer who’s shown interest in your product or service or a client who you haven’t heard from in a while, making contact as soon as possible is crucial to maintaining a good relationship and keeping your business top-of-mind.
But what if you need help making that initial contact? Or what if you’re worried about coming across as pushy or sales-y? In this blog post, we’ll explore the importance of contacting your leads ASAP and offer some tips on how to do it in a professional and respectful way.
Strike fast. You must return a potential lead’s inquiry within the first five minutes to avoid up to 100 x’s of losing them altogether. Even 30 minutes is too long. Don’t procrastinate. If they have reached out to you, it’s because they are seriously considering you. Dropping the sales ball leaves you courting with disaster.
Of course, there are always going to be exceptions to this rule. For example, if you receive a lead outside of regular business hours or over the weekend, it may take some time to get back to them. In cases like this, respond as soon as possible when business resumes as usual.
Some leads aren’t worth your time. If someone is clearly uninterested or just trying to get free information from you, there’s no reason to waste your time following up. But if there’s a genuine opportunity there, then the sooner you reach out, the better.
The Benefits of Making Contact ASAP with a Lead
There are several reasons why it’s important to contact your leads as soon as possible.
⇨For one, it shows that you’re interested in doing business with them. If someone has taken the time to reach out to you, the least you can do is reply in a timely manner.
⇨Secondly, it helps to build trust and credibility. By responding quickly, you’re demonstrating that you’re reliable and dependable – two qualities that are essential in any business relationship.
Making contact ASAP gives you the best chance of converting a lead into a paying customer. The sooner you reach out, the fresher the lead will be in their mind, which means they’ll be more likely to remember your product or service when they’re ready to buy.
What If You Can’t Respond Right Away?
Sometimes, you cannot respond right away due to other commitments or because the person who normally deals with leads is unavailable. If this happens, then the best thing you can do is set an automated response letting the person know when they can expect a reply. This way, they know their email has been received and that someone will get back to them as soon as possible.
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Tips for Making Contact with Your Leads
Now that we’ve established the importance of making contact with your leads ASAP, let’s take a look at some tips on how to do it effectively:
- Personalize your message: Generic messages are easy to spot and won’t do much to endear you to your lead. Take the time to personalize each message you send, whether it’s an email or a LinkedIn message. Mention something specific about their situation or company – this will show that you’re paying attention and care about doing business with them.
- Keep it short and sweet: No one likes being bombarded with long paragraphs of text, so keep your messages brief and to the point. Get straight to the point by asking how you can help or what they’re looking for – they’ll appreciate your directness.
- Follow up: If you don’t hear back from your lead after making initial contact, don’t be afraid to follow up with another message or phone call. Just be sure not to come across as pushy or desperate – no one wants to do business with someone who’s overly aggressive.
- Be yourself: Last but not least, be yourself! People do business with people they like, so let your personality shine through in your messages. This will help build rapport and make it more likely that they’ll want to work with you.
You Increase the Chances that the Lead is Still Interested
When someone reaches out to you about your product or service, they’re usually interested in learning more. But that interest can fade quickly if they don’t hear back from you in a timely manner. If you wait too long to follow up, they may move on and forget all about you. On the other hand, if you reach out right away, you’ll keep their attention focused on your business and increase the chances that they’ll want to learn more.
You Begin to Build Rapport and Trust
In any relationship – whether it’s personal or professional – trust is key. When you reach out to a lead quickly after receiving their information, it shows that you’re responsive and attentive. This goes a long way toward building rapport and trust between you and the potential customer. And the more connection and trust you can build, the more likely it is that they’ll do business with you down the line.
You Can Separate Genuine Leads from Tire-Kickers
Unfortunately, not every lead is going to be worth your time. There will always be people who are just trying to get free information from you without any intention of ever becoming a paying customer. But by following up quickly, you can weed out these tire-kickers and focus your attention on the leads that are actually worth pursuing.
Ready to Lead?
The bottom line is this: if you want to convert more leads into paying customers, you need to follow up with them immediately. The benefits of making return contact ASAP are many – from increasing the chances that they’re still interested in what you offer to building rapport and trust between you and the potential customer.
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If that sounds like a good fit for your business, contact us at 978-401-4404. We’ll craft the perfect marketing outline for your business. So, join us today and experience the smart move of securing reliable lead generation.