It’s hard to say goodbye, especially when a phase-out includes an old trusted industry workhorse that has become a source of stability. The term “obsolete” becomes commonplace in an effort to help quell the loss, but there is always light as a new day dawns.
Such is the case as the sun sets on UA or Universal Analytics. Google has taken multiple steps to meet the July 2023 deadline with a brand-new version of its predecessor, Google Analytics 4. However, many companies still face the daunting task of transferring year-to-year data, so they may continue to effortlessly compare this when called upon. As of now, Analytics 4 on its own does not have a platform that can allow importing of data as UA did.
Right about now, the average business owner is asking the same questions:
Why should I transition from UA to GA4
What are the differences?
How do I make sure my goals and conversions work on GA4?
How can I keep the old historical data once UA is gone?
Search Engine Marketing as We Know So Far
Pay per clicks, organics, CPI (cost per impression ), niche marketing, branding, conversions etc….the terminology is standard digital speak that all online business lead acquisitions firms use when developing a campaign for their clients. Google has also been at the forefront of each marketing platform due to its ease of access, attainability, and user-friendly processes. Consider your data to be the prize catch that you need to have radar and depth plotting sonar to catch the clients you need. You need the correct bait, right? And you also need to know the best fishing spot for your niche. SEO marketing is essentially your charter.
But Why the Change to Begin With?
Because the entire core of online digital marketing is now so tech savvy, most businesses now have the capability to conduct even a multi-million-dollar giant with a simple cell phone or handheld net connected device.
In the amount of time, it takes to maneuver a drive-through coffee shop order line, you can access conversion rates, key trending resources, ROI, API interfacing, and sudden migration of clients and potential acquisition leads.
GA4 is designed to fuel the mobility factor but will only perform if driven most affordably and realistically for you.
The New Marketing Launch on July 1st
code[RELIABLE] has been preparing well in advance of the changeover and is totally onboarded with premium and innovative analytic processing platforms that can be specially designed to suit your business marketing needs, including the brand new bridge to make your data cross-over with G4 smooth, quick and virtually running at top speed 24 hours a day. What industry secret requires the everyday business owner to worry about extra licensing, training, fees, and time-consuming input? Matomo.
Matomo and More
The one-stop shop for all your web analytics, code[RELIABLE] can now provide you with all the metrics you were so fond of with UA but with so much more. Consider Matomo to be a built behavioral AI voice that uses high client pool sourcing, trending mass migrations of possible leads, and where those potential clients are. Once zeroed in on, you’ll gain the upper hand before anyone else can get up to speed. And consider code[RELIABLE] for all of your transitional needs. Let our team make your business completely mobile and global.